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VISION SUPPORT - This product is formulated to promote vision health. Vitamin A (as beta carotene) is a very important vitamin. Preformed vitamin A, as is found in fish liver oil, was the first vitamin officially named and was thereby given the letter A to identify it. Retinol, another name for preformed vitamin A, was so named because of its importance in vision.
The rods of the eye, which are located within the retina, contain rhodopsin, or visual purple, and need vitamin A for proper vision. Several carotene pigments found in foods, mainly yellow and orange vegetables and fruits, can be converted to vitamin A in our body and thus are termed provitamin A. Beta-carotene is the most available and also the one that yields the highest amount of A.
Lutein is a carotenoid found in green, leafy vegetables such as spinach. It's also found in the body, where it acts as an antioxidant, protecting your cells against free radical damage. Pigments in your eyes contain the highest concentrations of lutein, where it helps to filter light, protecting against harmful UV rays. It is believed that anthocyanins are partly the reason why bilberry is considered effective in providing nutrient needs to protect eyes from eyestrain and fatigue, and also helps in boosting circulation to the eyes. Anthocyanins help build strong healthy capillaries that carry nutrients to the eye muscles and nerves.
Bilberry also contains vitamins A and C. Vitamin A promotes sharp vision and vitamin C helps build collagen which is needed for regeneration of tissue cells and healthy blood vessels. It also helps prevent free radical damage to eyes due to ageing, pollution, toxins etc, by fighting free radical damage with its antioxidant properties. This plays a good part in the bilberry eye health positive effects.
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